SEO is a popular online marketing technique, which routinely generates high quality leads for companies across all industries. The practice is fairly straightforward: an SEO company produces content, restructures the website, and generates backlinks over an extended period of time, in order to raise the search engine ranking of a website. The timeframe for SEO is fairly long, compared to other more traditional lead generation strategies, but it is consistent. It also has to be sustained continuously – weekly maintenance is recommended – for it to maintain its effectiveness.
The importance of SEO
SEO is a particularly important marketing tool in today’s digital environment. For example, statistics show that 70% of the search links clicked by users are organic, and that 70% to 80% of users completely ignore paid ads. In addition, the first organic search result usually gets one third of all the clicks during a search. Combined with the fact that 75% of users will never look past the first page for search results, the importance of an SEO strategy becomes obvious.
The Benefits of SEO
If you choose to start an SEO campaign, you can expect:
- Increased traffic and higher lead generation
- A cost-effective marketing campaign
- Higher site usability
- More brand awareness
The first benefit is fairly obvious. By increasing your site’s search engine ranking, you will naturally draw in more users. This of course means that you will have a higher lead generation. On top of that, a lead generated by SEO is 61% less costly than a lead generated through a traditional inbound marketing strategy. Your website will also become more usable and faster, since usability, readability, and loading speed are all factors that are taken into account by search engines. Finally, your brand recognition will grow. All the new traffic, and the fact that you consistently show up in searches, means that your brand will become instantly recognisable, which has benefits for other marketing initiatives. Studio Licious Group understand the importance of weekly maintenance of website SEO. Contact us today to find out more about the SEO services that we offer.