Pay-Per-Click (PPC) advertising comes with many benefits, and it is one of the most used avenues of online marketing. It can help generate traffic and it can have a positive impact on your lead generation and brand recognition. In this article, we’re going to talk about several benefits of using PPC.
PPC helps achieve business goals
Business goals such as brand exposure, thought leadership, lead generation, and increased ecommerce sales are the main reasons to use PPC. As part of a comprehensive marketing strategy, PPC has been shown over and over to deliver positive results. With PPC, you can create a shortcut to the middle and bottom of your sales funnel, by encouraging free content downloads, contest entries, app downloads, newsletter signups, and straight-up purchases. Of course, it can also be used at the top of the sales funnel in order to create awareness and interest.
PPC is trackable and very quick to deploy
When you run advertisements through AdWords, Google tracks all your data, and allows you to analyse it. The metrics include clicks, impressions and conversions. This will allow you to test multiple ads in multiple budget ranges in order to get the best results. This is in stark contrast to other marketing channels, such as SEO and traditional advertising, which rarely offer this degree of accuracy. The barrier to entry with PPC is very low. Not only is the interface highly intuitive, you will be neck and neck with competitors almost immediately. PPC is lightning fast compared to other marketing channels, such as:
- SEO
- organic social media marketing
- and email.
It can be deployed within minutes, and your company will appear alongside competitors who have been at it for months. PPC is an extremely powerful marketing tool that delivers results very fast, and which has an impressive ROI. It can also be used to augment other marketing channels such as SEO, where PPC acts as a litmus test for the most effective keywords within your niche. Reach out to find out more about PPC and how your business will benefit from it.
