In the non-techie world, conversion is related to religion. Online, it’s more about profit, which is kind of a religion too. When web visitors ‘convert’, it means they did what you wanted them to do. They clicked that link, filled that form, made that purchase. Their action was probably in response to your prompting – via blog post, social media story, or PPC ad. Conversion tracking shows you what they responded to (and what they didn’t). It lets you produce more conversion-friendly content, which is good for business. But how exactly is it done? If you work with Studio Licious, tracking is part of our marketing package.
Go Go Google Gadgets
Google is the world’s most popular search engine. And its promotional wing – Google Ads – has a mix of free and premium tools, so if you don’t have an account with them, you should. Ideally, you want to link your Google Analytics account to your AdWords / Google Ads account. This helps you merge paid and organic reach for better results. Then, get a Google Conversion Tag and embed the code on your website. Alternatively, you could go through us – our tracking tools are powered by Google too, and we can set it all up for you. If you’re still on AdWords and haven’t upgraded to Google Ads, you can still set specific conversion metrics.
Drill down to details
When you’re setting up your conversion tracking, label them carefully so you can analyse them later. Mention what you’re seeking – newsletter sign-ups, click-throughs, page loads.
- You can assess the number of clicks (for non-cash conversion) or the monetary value (for product purchase or sold services).
- You can choose to count every click – which is helpful for sales figures.
- Or you could monitor each ad separately, only noting when an ad is or is not clicked. This is ideal for A/B testing with PPC ads.
The idea is to generate data that can be easily tabulated (by algorithmic tools), allowing you to review it at a glance. For help tracking your conversions, contact SL Group today.
