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How do I set up conversion tracking?

07 February 2019
by: Tiaan Venter
in: Conversion Tracking,Online Advertisement
note: no comments

In the non-techie world, conversion is related to religion. Online, it’s more about profit, which is kind of a religion too. When web visitors ‘convert’, it means they did what you wanted them to do. They clicked that link, filled that form, made that purchase. Their action was probably in response to your prompting – […]

How do I setup Google Analytics?

Google Analytics is a great tool for keeping track of your website traffic and activity. The first thing to do if you want to setup Google Analytics is to create an Analytics property. Each property generates a tracking ID and a JavaScript tracking code snippet for the website you enter. You can choose to add […]

Installing and configuring ConfigServer Security & Firewall (CSF)

ConfigServer Firewall, or CSF, is a security tool that can help protect your server against attacks and improve server safety. It is a Stateful Packet Inspection (SPI) firewall, login/intrusion detection and security application. It is designed for Linux servers and is free to use. How to install and configure ConfigServer Firewall ConfigServer Firewall will work […]

Advantages of e-commerce over traditional retail

These days, pretty much everybody shops online. There are even services that allow you to order clothes, mattresses, or underwear … and use them for up to three months. If you’re unsatisfied (or if they don’t fit), you can send them back and get a replacement or a refund. So that’s the first benefit – […]

How to speed up WordPress

The more technology advances, the more impatient we become. We’ve all stood in front of the microwave, muttering for it to hurry up. And while browsing, we’ll rarely wait more than five seconds for a page to load. So if your website is slow, you’ll lower your leads and raise your bounce rate. Beyond that, […]

WordPress Security

Cybersecurity is an interesting phenomenon, because the more stringent your measures are, the harder cyber-vandals try to get past them. It becomes a fun challenge as the hacker world competes to get beyond your borders, and it’s why updates are so important. Each new one seals recently developed loopholes and vulnerabilities. In this sense, WordPress […]

Website Maintenance Checklist

Website maintenance can be quite simple or quite cumbersome, depending on where you are along the chain, and on how complex or voluminous the site is. Whether you’re a commercial webmaster, or if you’re the admin behind your own personal blog, there are a few basic maintenance tasks you need to undertake. This includes logging […]

UX and UI Improvements

Designers and coders rarely get along, especially in today’s digital agencies. When they do, they make beautiful websites together. When they don’t, the end product is clunky and full of glitches. (Graphic) designers are responsible for User Experience (UX) while developers work on User Interface (UI). Think about any web page, or glance at the […]

Effective Email Marketing

Email marketing is an essential component in your online marketing strategy. With an effective email marketing campaign, you can vastly increase your ability to nurture and retain customers, and even bring in new potential customers. Email marketing can keep your customers engaged through regular news and updates, but there is even more that email marketing […]

The Website SEO Checklist

SEO is an increasingly complicated field and it can sometimes feel like managing your own SEO is like learning a whole bunch of new subjects. If you want your website to rank well online in this day and age your SEO game needs to be on point. Search optimisation is one of the most important […]

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