Depending on your experience with the web, you might think Search Engine Optimisation (SEO) is a magic wand or a total sham. The truth? It’s an effective marketing weapon, but only if you wield it well. The aim of SEO is dual:
- It makes your website attractive to search engines, which means you rank higher on their listings, making it easier for customers to find you.
- It offers useful information to potential clients, building trust and making it more likely that they’ll buy from you.
Have you heard about the theory of sales? It states that a seller can either charm, bully, barter, or guilt you into buying. SEO is more like the free sample model, where you give your prospects a taste of your expertise.
Consistency is key
Nowadays, people are more drawn to social media platforms than they are to websites, but that doesn’t make websites irrelevant. Part of the lure of social media is its novelty. Every time you log on, there’s something new to see, so you keep coming back. The equivalent in terms of SEO is to post articles regularly. Consistently fresh content also makes your site appealing to web crawlers and algorithms. However, it can be hard to write articles every day or week. You have so many other work duties, and you’ll soon run out of ideas. Remember though, as good as you are at your job, there are others who are expert article generators.
Hire a professional
In the past, prolific writers did books and novels, or maybe they wrote TV series. Today, a lot of them generate online content. By working with Studio Licious, you get access to these proficient wordsmiths, and they can fill your website with captivating content, freeing you to focus on improving your bottom line. Our team of writers will ensure your web articles are appealing both to readers and search engine software, pushing you to the top of search engine rankings with no effort at all on your part. For SEO that works and a host of other web-related services, contact Studio Licious Group today.