Advantages of e-commerce over traditional retail
These days, pretty much everybody shops online. There are even services that allow you to order clothes, mattresses, or underwear … and use them for up to three months. If you’re unsatisfied (or if they don’t fit), you can send them back and get a replacement or a refund. So that’s the first benefit – convenience. eCommerce lets you access customers abroad, or even the next town over, provided you have a reliable shipping service. SEO is the digital equivalent of walk-in customers, and it broadens your sales funnel in ways you can’t achieve using a physical store and conventional promotions. It’s inexpensive too.
Traditional sales techniques are generic. You aim it at thousands of prospects and hope half of them see it, and that half your ‘seers’ will buy it. eCommerce puts your product into the space of that one customer you’re sure will purchase, thanks to online customer profiles and strategic social media marketing. You can also cut cost using eCommerce automation. For instance, your cashier, sales clerk, and bag-boy are all replaced with an automated payment processor. Both shopping and check-out are one-click processes, so you save time too. Other benefits include:
- Real-time product comparison
- Easy social media sharing
- Wider scope and volume for seasonal sales
- Enhanced security for customer cash, data, and commodities
Extended business hours
Your online store is essentially open 24/7, so you can continue to make sales in your sleep, while you commute, and even on the holidays. Just be sure to enable automated delivery schedules and make reliable customer care available. Tracking numbers are a big part of this, and a clearly visible policy on returns and refunds. Highlight it on your website. You can use eCommerce to create demand by developing targeted campaigns with pre-orders, exclusive insider discounts, and direct email marketing. You can also offer detailed product specs, helping your buyers make informed purchase decisions. It puts the choice back into their hands, and they’ll love (and pay) you for it. For more guidance on the benefits of e-commerce over traditional retail, contact Studio Licious Group today.